Crystal Glacier Takes Major Sponsorship Role in the Homeland Security Foundation of America’s Aware 2017 Public Safety Campaign

Homeland Security Foundation of America (HSFA) President Eric Brown announced today that Crystal Glacier Water, Inc. will contribute $36,000 to become the principal sponsor of this year’s annual public safety campaign, Aware 2017, to help raise awareness about what citizens can do to save lives and property during an active shooter attack.

“I’m very pleased to work with Larry and the rest of the Crystal Glacier team to help bring about awareness and increase hometown safety,” President Brown said. “The number of active shooter incidents continues to increase, and we’ve seen active shooters on military bases, in schools and churches, at work, stores and even in entertainment establishments. It’s important we do our job and encourage families to join the national conversation. We cannot afford to be afraid to be prepared.”

Active shooter incidents are increasing. According to the Gun Violence Archive, there were 136 mass shootings in the first 164 days of 2016 in the U.S. in which 4 or more people were killed. The majority of the shootings take place in a business, and time is a huge factor in response tactics. HSFA officials believe awareness is the key to reducing gun violence in America. The organization is working to forge more public/private partnerships with companies with popular consumer brands like Crystal Glacier, willing to help get life-saving information into the hands of the public.

“We are delighted to be associated with such an important mission and very much look forward a long and lasting relationship with Eric and his team as they embark on this important work to have an impact on safety in our communities”, Crystal Glacier Water CEO Larry Murray said.

As a part of this year’s campaign, HSFA plans to host town hall meetings in 30 cities, publish a white paper on active shooters and conduct grassroots outreach campaigns to survey 40,000 households across multiple congressional districts through HSFA’s National Public Safety Survey. HSFA outreach workers will disseminate safety information and solicit input from families on their concerns about the growing threat of active shooters in America. For more information about Aware 2017, visit

The Homeland Security Foundation of America is an agency organized and certified as public, tax-exempt under IRC 501(c)(3) with 170(b)(1)(A)(vi) status. Its mission is to advance hometown security while protecting civil liberties, working with local, state and Federal agencies, organizations and communities to deliver life-saving public safety, energy security and health and human services programs to the public. For more information about HSFA’s work in the community, visit

Alaska Crystal Glacier Water, Inc. offers premium bottled water from Alaska’s Eklutna Glacier. For more information regarding Alaska Crystal Glacier Water, visit